Social media design: Making your cafe suitable for Instagram popularity

This article by Casey Newton on The Verge offers all of you design people a new twist.  It chronicles the ways that some new restaurants are designing their interiors and exteriors to become ‘Instagrammable.’

How better to draw customers than to go viral, right?

The Verge, by the way, is an online media site with big goals:

The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience.

Our original editorial insight was that technology had migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers. Now, we live in a dazzling world of screens that has ushered in revolutions in media, transportation, and science. The future is arriving faster than ever.

Keep your eye on sites like these.


Some familiar magazines may be sold as Time Inc. balances priorities

Now that you’re weighing careers in the media industry, you should be paying attention to the owners and actors as the digital revolution continues.  To put it simply, it’s important to know who owns what — and where media companies are going.

As this piece in AdWeek reports, parent company Time Inc. is leaning toward selling a few well-known magazines as publishers shift their thinking — and investing — toward video production.  Why?  Well, partly because they expecting to find more growth in digital brands’re realizing that consumers will endure ads on video clips more than they’ll seek out ads on printed pages.

That said, we should note that Time owns a bunch of magazines and isn’t offering to sell some other favorites like People, Sports Illustrated, Fortune and Travel + Leisure.

Time Inc., of course, is always changing to adjust to markets.  It acquired both Southern Living and Sunset magazines about a decade ago.  Sunset is the West Coast version of this sort of lifestyle mag.  Developed by family-run Lane Publishing, it was a must-have on many living-room tables as I was growing up in California.  At issue: Will this genre last with its regional travel, food and home how-to-do-it articles?

You can follow industry news by bookmarking and reading sources like Adweek and Advertising Age, which cover media organizations as well as business that advertise with them.   And, of course, you can find many more sites.