By Sarah E. Donahue
Skift is a remarkable brand name which comes from the Nordic word meaning “shift” or “transformation,” and the company is all about that idea of transformation: “that shift into the future of travel.” The Skift brand has positioned itself at the center of the global travel industry and aims to be a “homepage” for travel tech information and intelligence.
“Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.”
Read more about Skift here: https://skift.com/about/
I chose to delve deeper into a piece titled: “Skift Manifesto: THE FUTURE OF TRAVEL IN 2020” because I am interested in travel and technology, and I would enjoy working for a company like Skift in the areas of design, storytelling, coding, research and content creation.
The Skift website is notable for having outstanding content and design. Word selection, sentence structure and graphic design choice for color, font, and placement work together seamlessly to communicate this Manifesto in a clear, concise and captivating manner. The first page of the manifesto has few, but powerful words:
This page is concise and wastes no time getting to the point.
The manifesto does not limit itself by always being so succinct; in turn it also emphasizes the beauty of words by peppering its paragraphs with unique and colorful word choices as in this sentence:
“Watch out for the rise of Southeast Asia, that cauldron of teeming humanity that is very mobile & very social.”
Skift has met the goals it set out for itself in this manifesto, of creating content that is “smart, sharp, surgical & strategic” and also meaningful.