In the depths of the Elon University Campus stands this small pavilion for resting that houses an aged yet holy-looking fountain.
On the shore of lake Mary-Nell looms an angelic swan. One the many scenic views on Elon Universities campus where many indigenous fowl just like the students are enjoying the calming weather before school starts.
The high pitched squeak of shoes gliding across the fresh waxed floor followed by the rythmatic thump of the basketball going up in down the court fill the air at the camp Dexter Jenkins has been working at these past few months. Yet the only sound that occupied his head were the jarring thoughts of his future.
Dexter graduated in 2016 from Western Carolina; shortly after graduating he spent a lot of time applying for different jobs. With little success he soon began to focus his time on basketball, his favorite sport. Dedicating this last year to his craft also gave him a lot of time to figure out his long term goals.
Reluctantly, Dexter met up with a old friend who recently graduated from the imedia program at Elon University who recommended the experience. Keeping his options open Dexter applied for the program while also continuing to improve his craft in sports. Incidentally though, after playing a pick-up game, Dexter tore his Achilles tendon and was bedridden for three weeks.
“I felt as though this was my sign.”
Dexter proclaims, seeing the light at the end of the tunnel he sees this otherwise tragic defeat as a sign that he should go back to school. Now here in the program he hopes to take advantage of everthing Elon has to offer. Like most graduates, Dexter went through a time of confusion and frustration figuring out what is next in his life. Although he got his answer in a robust way, he now has the chance to learn in a new environment and gain knowledge few people get.
Clarity, or having a clear message is a concept that is sought after but a challenge to create in a piece of work. In order for a person to produce something they’re delivery and message need to be clear and concise so that the reader can digest the information. Epipheo is a video editing and story telling company whose name derives from the combination of epiphany and video, and if that brought you clarity to their name now you understand what an epiphany is.
The first thing seen on the company’s biography is that it starts by stating Epipheo is a made up word. This statement alone creates the tone that this company views the world in a creative and open mindset. Adjacent to that statement is a brief summary of what Epipheo means and what it is trying to achieve using videos to create epiphanies. When you do not understand something and then you do, you have an epiphany, similar to how now the word Epipheo makes sense, the example in the name is what connects the mission of the company to the idea of an epiphany. The clarity that this brings both in the name and the purpose is what draws a consumer to want to know more about what this company has to offer. The last sentence puts the readers in second person by letting them understand the importance of clarity because people “won’t buy what they don’t understand.”
After reading this quick passage I feel as though I understand what the companies purpose is. To be able to use their name and connect it to the purpose is something a good storyteller strives to achieve. The fact that it is only a few sentences yet can describe an entire companies operation amazes me, especially now that I am learning how getting to the point in writing is essential.