Getting in their steps

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Prospective students and parents walk under the beloved brick archways of Alamance Building on a tour of Elon University’s campus. The Office of Admissions estimates 30,000 visit campus each year. 
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From student-athlete to graduate student

Jess Farmer, 23, walked through Elon’s mailroom in her basketball shirt and passed two current Elon basketball players. In that moment, it all hit her. Jess was no longer a student athlete at Elon University.

Jess, originally from Asheville, North Carolina, received a scholarship to play on the women’s basketball team at Elon. She graduated in 2016 and is now back on campus enrolled in the full-time 10-month Interactive Media graduate program. In the interim, she lived and worked in Durham.

Being a student athlete at Elon was a defining part of Jess’ undergraduate experience and returning to Elon as a graduate student has been a challenge. She’s trading locker room hangouts for late nights in the library and is reentering the classroom with a completely different mindset.

For Jess, no longer being a student athlete does have its benefits. It means not having to juggle a crazy schedule between classes, practices, and games, or being watched by her four coaches. Interactive Media will bring a different kind of crazy schedule and routine though, and Jess is looking forward to the challenge.

“I couldn’t imagine a better transition back to Elon,” she said, “While it’s been hard encompassing the student life and not the athletic life, my classmates in this program are going to become my new teammates.”

Like many other student athletes who graduate and enter the “real world,” moving into a new chapter has its ups and downs. Transitioning back to the institution she graduated from and leaving her athletic family behind has been difficult for Jess. But as she reflects on her time on the basketball team, she is excited that she gets to return to the campus she loves and looks forward to what lies ahead in the next 10 months.

The redesigned TODAY app – it’s gonna be huge

Huge, Inc. is a digital agency based out of Brooklyn, New York, with offices all over the world. The agency focuses on assisting companies with strategy and branding, in addition to providing marketing, design and technology services to their clients. In this particular article, Huge discusses the process behind creating the redesigned mobile app for the morning television show, Today. The brief article talks about the collaboration between Huge and Today Director of Product, Sarika Dani, in producing the mobile application. The redesign of the app allowed for incorporation of new features including a sleek new look, and “The Digest,” a customized news feed featuring the best moments of that day.

I chose this site because I am a huge—no pun intended—fan of this agency and the work they produce. I had the opportunity to visit a friend working at their Los Angeles office and not only love the content they create, but the work environment they provide and their tagline: “Make something you love.” Not only is the company’s website filled with great content, but I love that the interface, layout and design work are simple yet distinctive and visually stunning.

Phrases like “viewer feedback” and “mobile-native content” in this article indicate that the audience is mostly those interested in app development, brand management, or Huge itself. This article primarily focuses on the redesign of the application, however the typical Today viewer may be interested in this article since it shares some of the new and exciting features available in the mobile app.

The writing in this article serves its purpose—to update the public, whether a regular Today viewer or an app developer, about the redesigned mobile application for Today.  The word usage, flow and simplicity of this article creates a short and to the point, quick read. As someone interested in branding, design and the advertising world in general, I particularly enjoyed reading this article. I learned from reading and analyzing this work that you don’t always need a lengthy article to get your point across in the digital world.