From teacher to student

The 10 hour days were long but rewarding working with youth. Kyndall DySard, 22, has spent her summer working at the Wake Forest Boys & Girls Club in Wake Forest, North Carolina. She had worked at the club during summers since she was 15. She left her position and recently transitioned into being a full-time graduate student in the iMedia program at Elon University.

She was able to run some programs that included topics like yoga, diversity, financial health, creative thinking and problem solving. She became incredibly close with the club members and employees. “That’s a family” she says, even having a matching compass tattoo with a co-worker there.  

Although she will miss the close-knit community, she knows the iMedia program will pave her way for future success. Her talent lies more behind the scenes, “rather than molding the minds.”

DySard, like many other iMedia graduate students, is adjusting to student life at Elon. As the first week of classes draw to a close, many student find themselves settling into what will be a difficult but rewarding year.

Game company addresses their content creator relationships

Insomniac Games,  an independent game developer, published a blogpost for its current and future content creators and how its relationship will be changing. I chose this blogpost because it was written by the company’s Chief Brand Officer Ryan Schneider. I appreciate the casual tone and honesty in the article. A company having transparency with their audience is important and helps maintain a level of trust.

Schneider begins with a little background from the company and the need to address this sort of issue. He writes, “The truth is, we weren’t exactly sure how best to interact with content creators — even though we’ve been content creators ourselves for many years producing our own trailers, podcasts, dev diaries, screenshots, music videos and even community day events.” He refers to the company as “we” and “our” which portrays a much closer internal structure within the company. He takes the time to think about the audience and what they will be asking when reading the article, “If you’re a content creator, how does all this affect you?”

They have “decided to focus on content creators with a minimum reach of around 10,000 on their combined social media and content channels. Videos should regularly generate more than 1,500 views per episode.”

Schneider structures the article into succinct paragraphs, and uses a subheading and bolded words to divide the article and draw attention to the important parts a reader might be skimming for. He knows the audience and is choosing to use a casual writing style. The first sentence used after this subheading is “Here’s the tl;dr part…” While this use of slang doesn’t strictly adhere to AP style, the tone is more personal, which proves to help explain exactly why these changes are taking place. As an independent game developer, writing a blogpost rather than a press release, is a more personal approach to communicating with its audience.